ALBION

PRIAN was the product that helped establish ALBION as a brand renowned for its Balancing Milk. The most distinctive characteristic of PRIAN is that it established an innovative value for Balancing Milk that defied the conventional wisdom.

Back in the day, most people first removed their makeup with a cleanser, and then wiped with toner and supplied nourishment with Balancing Milk and cream. ALBION thoroughly reviewed these conventional steps and, drawing on its experience, conducted a series of tests on skin to come up with an original beauty system of applying Balancing Milk after washing the face. ALBION discovered that using Balancing Milk right after washing makes the skin translucent and rehydrated as well as leaving it soft and supple, like velvet.

The discovery was later supported by ALBION beauty method. This theory said that applying ALBION Balancing Milk, the moisture balance of which is close to that of the stratum corneum, to a clean, freshly washed face helps the skin achieve an ideal balance. ALBION’s original skincare system was thus established.

Over the course of its 60-year history, ALBION has produced many Balancing Milk items, each of which is unique. Today, ALBION offers Balancing Milk in each of its series. Balancing Milk can help you achieve the skin you want, so you are encouraged to choose one that is the most suitable for your skin condition.

ORDLIN, meaning “rich nutrients,” was a feminine violet-colored lotion that was gentle on both the eye and the skin. Users of all skin types felt comfortable using this product.

Then, in 1974, as Japan was prospering and women were starting to play active roles in society, Skin Conditioner (SkiCon) made its striking debut. Featuring active skin benefits, SkiCon provided a contrast to the gentle ORDLIN.

Back then, SkiCon’s refreshing feel and sensation were quite novel and took many by surprise. However, the more people use it, the more they find the sensation pleasurable and want to continue using the item. The surprise and the experience it offered helped the item win a large following. ALBION’s long-selling signature lotion, SkiCon continues to provide opportunities even today to approach new customers.

The name “PANACIAN,” meaning “demonstrating the best benefits,” was chosen for a product that seals the skin to soften its corneum cells and helps maintain a normal metabolic rhythm.

Cells grow every day and the normal daily skincare regimen is not sufficient to supply their needs. This peeling facial pack covers the face with a thin layer to seal in moisture. Then the layer is peeled off, helping the skin to regenerate. The creation of this epoch-making thin layer akin to plastic wrap was technically very difficult.

ALBION, however, overcame all difficulties to develop the peeling pack. The visible benefits of the item were well received at stores, where customers lined up to try it. The PANACIAN PACK marked the start of ALBION’s value creation, that is, bringing into being things that have never existed before. With the evolution of products since then, there is a wide variety of facial masks available today, including serum masks, cream packs and rinse-off masks.

PLANCE was launched as a general nourishing cream containing abundant amounts of luxury ingredients for what is now called “aging care.”* PLANCE was a pioneering luxury cream designed to help attain the ideal feminine skin by solving all types of skin concerns.

Cream as an important skincare item later developed and diversified, with products ranging from those dedicated to whitening care to those focusing on wrinkles. To mark its 60th anniversary, ALBION launched the EX-VIE GINZA cream incorporating the most sophisticated science in the brand’s history. EX-VIE GINZA was designed to awaken female skin through the best technology, best texture and best fragrance, not to mention the active ingredients. You can dreamily massage EX-VIE GINZA into your skin at the end of the day and the next morning your skin will be in its best condition. The blissful happiness you then feel will have you looking forward to experiencing it again and again.

* Aging care: skin care according to age